Are you one of those people who hate gossip? All that idle talk and rumor about personal or private matters of the people. Like a virus, it’s amazing how fast you travel around the office or a small town. But would you feel the same if everything were positive news? Have you ever heard of a gossip protocol? a process used in a computer network that mimics the way people talk to solve problems.
And that is what you need to do. You must use a form of gossip protocol, because gossip can spread information in a positive way. Ways that can help your business grow.
You must think of a virus as the best gossip marketing program.
Because, when time is limited and the funds are tight, nothing on earth beats a virus. As a marketing professional, you should aim to have a remarkable impact on the thinking and behavior of your target market. Because essentially, that’s what a virus does.
And as much as you may fear or hate the idea of a virus (biological or computer), these small self-propagating and self-propagating insects are very important to marketers.
It seems to me that every vendor is desperately looking for a new marketing approach. But now is the time to stop shying away from the threatening sound and embrace the enemy: viral marketing or vmarketing are here to stay.
And if you can weave the characteristics of a virus in your gossip, you may have a winner.
Viruses are smart: they do not touch the door or wave a flag. They find a path to the “host” under the guise of another unrelated activity; a free DVD with your insurance policy!
Viruses are small patient insects. Many will remain dormant in their host for years before demanding revenge; Plant the seed and be patient too
Viruses do not spread by chance. They follow the natural behaviors of their hosts, allowing social interaction, email, blogs and Web surfing to take them to the next unsuspecting host; so point to communities of like-minded people with similar behavior patterns.
Viruses thrive in groups where people have many casual social connections; Remember the Tupperware parties.
Viruses do not become epidemics overnight.